Digital Marketing Internship Summer 2020
Do you have a passion for media? Do you have the “eye” for what people want to see? The Digital Marketing Intern is responsible for providing support and execution of all integrated media campaigns to drive traffic and sales to Express Stores and Express.com while learning the strategy and roles digital marketing provides to lead Express brand awareness, consumer engagement and sales.
Responsibilities
· Assist Digital Media Managers in the development of the optimal media campaigns for Affiliates, Search Engine Marketing (SEM), & Display Media campaigns
· Communicate pricing and promotional changes, manage the creative process & routing, execute pay-per-click optimizations, develop reporting, and communicate performance
· Gather and present digital trend data (Google, Pinterest & YouTube) for optimization & opportunity identification
· Responsible for day to day vendor execution, message strategy and communication to vendors & customers
· Update weekly links, traffic creative and monitor customer marketing communications through search, display & affiliate marketing
· Analyze reporting for campaign optimization, ad copy structuring & cost savings opportunities
· Development of cross-channel competitive research
· Opportunity to become certified in Google Ad Products
Requirements
· Ability to work full-time at our Columbus Home Office from May 26 – August 14, 2020
· GPA: 3.0 and above
· MBA or undergraduate students in marketing or communications
· Must have excellent written and oral communication skills
· Web and digital marketing savvy with an awareness of digital marketing platforms
· Experience working with web analytic tools, preferably Omniture and intermediate Excel reporting a plus (pivot tables, vlookups, etc.)
We Believe In Being The Best
We own our results - success or failures. No one sets the bar higher than we do for ourselves. We continuously challenge ourselves to meet our customers’ ever-evolving needs. We celebrate and benefit from each other’s ideas and differences. We combine our shared vision with best company practices and worldwide fashion trends to create a product that is uniquely Express.
You Could Be Our Future
Express is returning to its roots as a fashion authority. Our internship program is a unique opportunity for full-time college students to gain first-hand knowledge and experience in the retail industry through a full-time, paid internship. offer a broad spectrum of opportunities that will expand your practical experience and enhance your studies. We provide valuable insight into the world of retail and give you the developmental tools necessary for future success.