Campaign Assistant - Summer 2020
The Campaign Assistant is responsible for the day-to-day management and optimization of display, video, mobile and social campaigns. The Campaign Assistant is expected to bring a data-driven approach to campaign management by consistently testing various targeting strategies and methods.
Software and Platforms Utilized:
- Excel
- Tableau
- Demand-Side Platforms – The Trade Desk, DoubleClick Bid Manager, Amazon, etc.
- Social Platforms – Facebook, Twitter, Instagram, LinkedIn, Snapchat, 4C
Duties:
· Display and video campaign set up and execution
· Regular review of delivery status and top-level performance of campaigns with the account team
· Conducts deep-dive campaign optimization and analysis for assigned portfolio on a weekly basis
· Actively participates in training across multiple platforms
· Timely and complete updates to optimization logs
· Develops content for blogs, white papers and social media
Required Skills, Experience and Education:
- Must be a self-starter that takes personal responsibility for education in relevant digital marketing
- Must be able to multi-task, be detail oriented, organized and analytical
- Superior skills with Excel and/or other software to leverage statistical analysis
- Ability to problem solve and think creatively to overcome obstacles
- Able to work within a team environment while handling multiple projects with deadlines
- Must have or be working towards a Bachelor's degree; concentration in marketing, statistics, business or advertising preferred, or equivalent professional experience