Summer Internship - Loyalty/Customer Insights
About the Loyalty & Customer Insights Team
As the Customer Loyalty & Insights intern, you will be a key member of the team supporting the Claire’s Rewards program. Claire's Rewards is a leading multichannel loyalty program live in the US, UK, and Ireland. The loyalty program collects a wealth of first party data, both demographic and transactional. In this role, you will use your analytical skills to tell the story of what is driving loyalty performance, and make data driven recommendations on how we can improve customer engagement, retention, and lifetime value. You will also play a key role in understanding customer purchasing behavior and how they interact with the Claire's brand across the customer lifecycle.
The Intern will receive an overview of the practical application of the:
· How data flows from customer facing interfaces to a CRM database
· How to query a SQL database & basic database structure
· How to leverage demographic and transactional data to forecast customer lifetime value
· Partnership between the Claire's business and loyalty vendors