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Campaign Assistant - Fall 2021

The Campaign Assistant is responsible for the day-to-day management and optimization of display, video, mobile and social campaigns. The Campaign Assistant is expected to bring a data-driven approach to campaign management by consistently testing various targeting strategies and methods.

 Software and Platforms Utilized:
  • Excel
  • Demand-Side Platforms – The Trade Desk, DoubleClick Bid Manager, Amazon, etc.
  • Social Platforms – Facebook, Twitter, Instagram, LinkedIn, Snapchat, 4C

·    Display and video campaign set up and execution
·    Regular review of delivery status and top-level performance of campaigns with the account team
·    Conducts deep-dive campaign optimization and analysis for assigned portfolio on a weekly basis
·    Actively participates in training across multiple platforms
·    Timely and complete updates to optimization logs
·    Develops content for blogs, white papers and social media

 Required Skills, Experience and Education:
  • Must be a self-starter that takes personal responsibility for education in relevant digital marketing
  • Must be able to multi-task, be detail oriented, organized and analytical
  • Superior skills with Excel and/or other software to leverage statistical analysis
  • Ability to problem solve and think creatively to overcome obstacles
  • Able to work within a team environment while handling multiple projects with deadlines
  • Must have or be working towards a Bachelor's degree; concentration in marketing, statistics, business or advertising preferred, or equivalent professional experience