Campaign Assistant - Spring 2022
The Campaign Assistant is responsible for the day-to-day management and optimization of programmatic and social campaigns in coordination with the full-time specialist staff. The Campaign Assistant is expected to bring a positive can-do attitude and a data-driven approach to campaign management by consistently testing various targeting strategies and methods. This role is a part-time position available for Spring 2022.
Responsibilities
- Works in Coegi’s platforms to setup campaigns and ensure success across the lifetime of the initiative
- Regular review of delivery status and top-level performance of campaigns with the internal team
- Conducts deep-dive campaign optimization and analysis for assigned portfolio on a weekly basis
- Timely and complete updates to optimization logs
- Actively participates in training across multiple platforms
- Develops content for blogs, white papers and internal reference docs
Requirements
- Must be a self-starter that takes personal responsibility for education in relevant digital marketing
- Must be able to multi-task, be detail oriented, organized and analytical
- Superior skills with Excel and/or other software to leverage statistical analysis
- Ability to problem solve and think creatively to overcome obstacles
- Able to work within a team environment while handling multiple projects with deadlines
- Must have or be working towards a Bachelor's or Master’s degree; concentration in marketing, statistics, business or advertising preferred